My oldest son, Colt, was doing a school project on the power of advertising. He was asked to create a flyer that included a message intended to influence other people to take action. I sat with him as he pondered his options. His eyes widened and he said,

"I know what my poster should say!! 'Always Kiss Your Mother Goodnight!'"

I sat there, overwhelmed by his charm. Tears started to well and I reached out and said, "That is the sweetest thing I have ever heard!"

Colt pushed back and stared at me in disbelief. "Mom, I was kidding! I couldn't write that on a poster!! Are you crazy??!!"

He went with "More Soda = Better Burps!"

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