My oldest son, Colt, was doing a school project on the power of advertising. He was asked to create a flyer that included a message intended to influence other people to take action. I sat with him as he pondered his options. His eyes widened and he said,
"I know what my poster should say!! 'Always Kiss Your Mother Goodnight!'"
I sat there, overwhelmed by his charm. Tears started to well and I reached out and said, "That ...