Friends of Governor Fletcher

For Immediate Release

November 22, 2006
Fletcher-Rudolph 2007 Announces Media, Polling Consultants
Top Republican Strategists Join Governor Fletcher’s Re-election Team

(Frankfort, KY) – Friends of Governor Fletcher today announced the media and polling consultants for Fletcher-Rudolph 2007. The committee has hired Fred Davis, chairman of Strategic Perception Inc., and Dave Sackett, founding partner of The Tarrance Group, to manage the marketing and polling strategy for Governor Fletcher’s re-election campaign.

Fred N. Davis III is the one of the nation’s leading branding consultants in political and corporate circles. Based in Los Angeles, Strategic Perception is known for highly innovative campaigns. SPI was a media consultant for President George W. Bush’s re-election, and Governor Fletcher’s successful first gubernatorial campaign. This year the company served as media consultants for the overwhelming victories of Governors Arnold Schwarzenegger in California and Sonny Purdue in Georgia as well as the sole new Republican U.S. Senator, Bob Corker of Tennessee.

“Governor Fletcher has one of the most successful records of any governor in America, yet Kentucky's major newspapers have failed to report this good news for the commonwealth. Instead, they focus on stories relating to a misdemeanor charge which was dismissed. I can’t wait to share the good news of the Governor's accomplishments with Kentucky's voters,” said Davis.

Dave Sackett is a founding partner of The Tarrance Group, one of the most successful strategic research firms in the U.S. Located in Alexandria, Va., they have helped elect more than 80 Republican governors, U.S. Senators and Representatives. Sackett’s background in campaign strategy, political message development, and demographic targeting makes him one of the top political consultants in the nation.

”Governor Fletcher is a quiet man who prefers not to tout his many accomplishments for Kentucky. That’s our job,” said Sackett.

“These consultants are the best in the business and their expertise will enable us to get our message out with creativity and effectiveness,” said Jessica Ditto, spokeswoman for the campaign.