Projo Sports Blog

Celts' Rondo gets series of Reebok ads

2:03 PM Wed, Jun 04, 2008 |
Shalise Manza Young    Email

Reebok will debut a series of ads tomorrow that feature past and present sports stars displaying what it means to be "Rondo'd."

The shoe giant turned Celtics point guard Rajon Rondo's surname into a verb, and came up with three definitions based on his play. One of the ads features former Celts great Jo Jo White, a second has former NBA dunk champ Dee Brown, and the final one has New England Patriots nose tackle Vince Wilfork using a distraction to swipe a pizza from friends.

During Boston's media access session this afternoon at T.D. Banknorth Garden, Rondo said he got to see the ads last night and thought they were funny.

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