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June 4, 2008

Tweeter Center now called Comcast Center

Starting with tonight's kickoff of the summer concert season, the name of the Tweeter Center in Mansfield, Mass., will be changed to the Comcast Center.

Comcast, a cable television provider in Massachusetts, and Live Nation, the owner of the entertainment and concert venue, this morning announced a 10-year partnership that gives Comcast the naming rights.

Terms were not disclosed.

Beginning with tonight’s Eric Clapton concert, the signs at the outdoor amphitheater will be changed to Comcast Center to reflect the facility’s unique wooded setting.

“We are excited to join with Live Nation to place our name on one of the most-loved entertainment venues in New England,” said Randy Waddell, senior vice president of sales and marketing for Comcast’s NorthCentral Division.

The Comcast Center can accommodate 19,900 people and hosts approximately 35-40 concerts per year.

-- Journal Business Editor John Kostrzewa

Posted by Jack Perry  at 10:35 AM | Permalink

Comments

Really? I've still been calling it Greatwoods.
Though you are correct; "Comcast Center" does convey a wooded setting much more than Greatwoods.

Gumbercules | June 4, 2008 11:10 AM link

Great Woods is the conservatory land behind Tweeter Center (hence its former name.) It's a great place to go hiking, and it abuts the Tournament Player Club (TPC) where Tiger et. al. have played. (You can watch some of the playahs from the boundary.)

We don't know whether you can hear the concerts from Great Woods, though. Does anyone know?

Anyway, if you're old enough to remember Clapton, you're probably too old to be tromping through the woods at night just to get a cheap seat.

Woodstock generation | June 4, 2008 1:05 PM link

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