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March 20, 2008

CNBC's The Big Idea to film segments in Pawtucket

CNBC is coming to Pawtucket.

The cable business news network plans to film three segments for its show, The Big Idea with Donny Deutsch, on Monday at Doherty’s East Avenue Irish Pub in Pawtucket.

The show looks at new products to find out whether some of them could become big hits with consumers. Past products have included “gourmet” flavoring for pet food to make it taste like cheeseburgers or pizza, a ropeless jump rope, and a women’s energy drink.

Part of the show includes a market research segment called “Will it Play in Peoria,” a reference to Peoria, Ill., the Midwest city that has long been used as a test market for a variety of products, stage shows and political campaigns.

For that feature, local residents are interviewed on camera about a particular product and present their results of an informal poll about whether it will “play in Peoria.”

“CNBC’s The Big Idea with Donny Deutsch goes to the heart of America to get real opinions from real people,” CNBC said in a statement. “We’re going to see if these products will really make millions.”

The show will film that feature in the Pawtucket pub. The crew begins setting up at 12:30 p.m., and the taping is scheduled to run from 2 to 3 p.m.

Three different segments will be filmed. A different one will air on Monday, Tuesday and Thursday. The show airs at 10 p.m. and 1 a.m. on CNBC.

-- Journal staff writer Timothy C. Barmann

Posted by Mike McKinney  at 3:57 PM | Permalink

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