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February 4, 2008

Update: Bowl ads: Some more winning than others

While this Super Bowl watcher found the game much more gripping than the much-vaunted ads, some at least verged on entertaining.

Two of the most talked-about commercials, according to the Associated Press this morning, were the spots for Tide and FedEx.

Watch the two clips here.

See more sneak previews of the ads as collected on projo.com's Get Ready for Super Bowl page.

Or, as we're sure Fox chieftain and MySpace owner Rupert Murdoch hopes you do, watch them all again at: http://myspace.com/superbowlads

Meanwhile, a separate survey from TiVo Inc., makers of digital video recorders, found that the E-Trade ad showing a baby talking about stock deals -- and spitting up at the end -- was the most-watched commercial during the game.

Counting in people who played back material on their DVRs, the commercials were watched by more people than the game, TiVo said.

Posted by Andrea Panciera  at 11:28 AM | Permalink

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