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November 23, 2007

Cyber Monday: The next big thing?

Shoppers looking for bargains beat the sun this morning, heading to malls as early as midnight to ring in the unofficial start of the holiday shopping season.

But as Black Friday winds down, shoppers may be looking for the next shopping-themed day to spend.

Cyber Monday is the phrase coined in 2005 by the National Retail Federation to describe the Monday after Thanksgiving, and it’s being touted as the official start of the online shopping season.

But while Black Friday is often the busiest day of the year for stores, Cyber Monday doesn’t even make the top 10, according to the ShopperTrak Retail Traffic Index.

ShopperTrak, a Chicago-based firm that conducts market research for the retail industry, predicts that this year Black Friday will be the busiest shopping day, followed by “Super Saturday,” Dec. 22.

After that, the top shopping days work backwards from late December, with tomorrow rounding out the list at number 10.

Kathy Grannis at NRSF, said the organization doesn’t keep tabs on Cyber Monday sales, which “don’t have anything to do” with Black Friday sales.

According to a press release, the organization coined the term after noticing a trend in online shopping that begins the Monday after Thanksgiving.

Click below to see the Traffic Index's predictions for the top shopping days this year.

-- projo.com staff writer Brandie M. Jefferson

Posted by Brandie Jefferson  at 12:54 PM | Permalink

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