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October 10, 2007

BIF-3: Mossberg interviews Richard Wurman

richard.jpg
Richard Saul Wurman and Walter Mossberg


Author Richard Saul Wurman of Newport and Walt Mossberg, obviously old friends, have a delightfully rambling conversation to end the first day of the conference.

Mossberg taks about conferences Richard would host that would feature, typically, Larry Ellison (Oracle), Bill Graham, a juggler, Yo Yo Ma, Norman Lear, Jeffrey Katzenberg showing parts of Shrek, a storyteller, singers, Nobel prize winners.

Wait for the punchline:

"But he sends emails in all caps."

Mossberg: Why is everybody here?

Wurman: It's the age of also... We use email, snail mail, phone, fax...

We're always approaching how to communicate with another human being. We do it in a fancy way and make money from it but underneath it all, you're making conversation.

You should only be able to copyright bad ideas. Good ideas should be public.

W called R and asked what to call his conference: "Call it D," Walt said, shaking his head. (He did.)

Wurman is the man behind many atlases.

"You don't drive across the United States alphabetically. And the maps are all different scales and different legends. You leave one state and on the next map it takes an hour to go the same distance that took 10 minutes. So I decided to make my own atlas.

"Which Rand McNally then picked up."

Newest project: The rise of supercities. 19 cities in the world with a population of 20 million people each in the 21st century.

Posted by Sheila Lennon  at 6:45 PM | Permalink

Comments

Wow, this really IS a 'blog, as it makes zero sense.

redragon | October 11, 2007 9:05 AM link

I understand that coming in on the last post in a series of live reports from a conference might leave you baffled.

There is a much more comprehensive and chronologically normal post on the event here: Bloggers swarm the Business Innovation Factory's Collaborative Innovation Summit

Sheila Lennon | October 11, 2007 9:13 AM link

Maybe if you didn't use BIF in the headline and then not explain to us what a BIF was it would have made more sense.

Greg | October 11, 2007 12:17 PM link

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