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June 8, 2006

Dunkin' Donuts unveils expansion plans

CANTON, Mass. -- Executives at Dunkin’ Donuts today unveiled plans for expanding the chain to 15,000 stores during the next 10 years, nearly tripling the number it has now.

The Canton, Mass., company wants to replicate its New England “fortress markets” throughout the eastern United States by appealing to on-the-go, middle-income Americans and young consumers with a new menu of morning staples and afternoon treats.

More to come tomorrow on projo.com and in The Journal ...

-- Journal business writer Paul Grimaldi

Posted by Andrea Panciera  at 3:48 PM | Permalink

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