Chrysler puts its Dodge Viper brand up for sale
11:09 AM Thu, Aug 28, 2008 | Permalink
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DETROIT -- Chrysler is looking at selling its Dodge Viper business after some third parties approached the company looking to take on the low-volume, high-performance sports car brand, according to USA Today. A sale of the Viper would allow Chrysler to focus more on its key products and less on what the auto industry calls "halo" cars -- models that are stylish and fast and show enthusiasts that the carmaker has what it takes to make a high-powered vehicle. 
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