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Will Hummer end up in Asia?

The Hummer brand could be sold in the near future and if it is, analysts say the buyer won't be a familiar one but instead might come from Russia, India or China, according to The Detroit Free Press.

Speculation about the future of the military-style brand that epitomizes the in-your-face, gas-guzzling SUV began at General Motors Corp.'s annual meeting June 3, when Chairman and Chief Executive Officer Rick Wagoner said the company is considering "all options" for the brand: from a complete revamp of the product lineup to a partial or complete sale.

But with oil prices continuing to rise and Americans making an about-face from trucks to cars and more fuel-efficient crossovers, many analysts say the future of Hummer as a GM brand looks bleak.

Posted by Peter C. T. Elsworth  at 10:12 AM to GM | Permalink

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