Projo Cars Blog

It has been an open secret for quite some time: with skyrocketing gas prices, small, fuel efficient cars – new and used – are all the rage.

And as for hybrids, forget about it. As my colleage Bruce Miranda found out in his search for a Toyota Prius, the few used ones entering the market are snapped up right away and buying a new one means a wait of two to three months.

So credit local auto dealer Ernie Boch for having the foresight to see where gas prices were going and the moxie to buy up some $2 million’s worth of small Hondas from dealers around the nation, according to Automotive News.

“We could see it coming,” he told the authoritive industry trade paper of the run on small, fuel efficient cars.

As a result, sales at Boch’s Honda dealership in Norwood, Mass., which is the top-selling Honda store in the nation, are “brisk” while many other dealerships are staring at clogged lots and little foot traffic.

“Civics are going like crazy,” Boch is quoted as saying below a front-page photo of him leaning out the front window of a Civic with a big grin and a thumbs up.

- Peter C.T. Elsworth

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