Projo Cars Blog

After a 13-year absence, Alfa Romeo is returning to the United States this summer with a splash with the new 8C Competizione coupe, according to The New York Times.

Alfa withdrew from the American market in 1995 amid slumping sales brought on by a reputation for poor quality. But the brand has had a resurgence in Europe as its parent, Fiat, has infused cash into Alfa for new designs and improved mechanical systems.

Fiat is trying to build up a sports and luxury division featuring Alfa Romeo and Maserati. Fiat plans to sell the 8C through select Maserati dealerships (which are also Ferrari dealerships) in North America.

Fiat is positioning the 8C as a literal blood brother to supercars from Maserati and Ferrari, with which the 8C shares some parts.

At an estimated base price above $200,000, the 8C is easily Alfa’s most expensive model ever. The 450-horsepower V-8 coupe will be produced in limited numbers, and only 90 are expected to be available in the United States this year. Most are already spoken for, the company said. Prospective buyers might instead be wise to inquire about the convertible version due in 2009.

If the strong early demand for the 8C continues, Fiat said it would offer three more Alfa Romeo vehicles — the 159 sporty sedan, Brera 2+2 coupe and Spider two-seater — in the United States by late 2009 or early 2010.

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