Projo Cars Blog

GENEVA — For Volvo, the Swedish maker of safe, sturdy cars, life is getting lonely, according to The New York Times.

Its aristocratic English cousins in the Ford Motor Company family, Jaguar and Land Rover, are in the final stages of being sold to Tata Motors of India, leaving Volvo as Ford’s only European luxury brand.

It does not help that Ford hemmed and hawed for months over whether to sell Volvo — BMW was a rumored buyer — before deciding in November to hold on to the 81-year-old company.

Now, however, Volvo sees a silver lining in being left behind. With Jaguar and Land Rover no longer competing for Ford’s money and attention, the Volvo chief executive, Fredrik Arp, says his company will be able to get more out of its financially stressed parent.

---