Projo Cars Blog

Glamour and Cars? It’s Still the Swiss

10:28 AM Mon, Mar 10, 2008 |
Peter C. T. Elsworth    Email

Check out this solid rundown of the The Geneva Motor Show from The New York Times' Jerry Garrett:

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The Bentley GTZ by Zagato

The Geneva Motor Show remains a throwback to the time when auto shows were celebrations of the industry. Glamorous women, wearing the latest fashions from Paris and Milan, still pose provocatively next to gleaming cars as waiters pass by with caviar and pricey Champagne.

During the press previews at other auto shows, most of that glamour has faded away — the Champagne fountains dried up long ago and the foie gras has been replaced by chili dogs.

That reality will return in two weeks when the whole assembly reconvenes, sans the Geneva-style flamboyance, for the New York International Auto Show.

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