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March 21, 2008
It was interesting to see the Lamborghinis at the New York International Auto Show last Wednesday.
That was press preview day and instead of being surrounded by ogling crowds, the Lambos and their attendant leggy models were very accessible. You could even sit in one of the two Murcielagos, for goodness sakes.
The one Gallardo remained under a wrap so tight it was impossible to see what color the car was. The Murcielagos were metallic grey.
But the fact is, they were not as exotic when exposed like that. When the show opens to the public, the entire display is fenced off with three-foot glass panels.
Inside the panels, and set six inches or so below the display floor, is a walkway for “the invited only.” Outside the panels – at last year’s show, at any rate – the crowd stands and stares, four or five deep.
And that’s as it should be. These are the ultimate dream cars, unobtainable to almost everyone and hopelessly impractical. But that’s not the point.
Lamborghini is all about image and an image is a fragile thing that is better kept at arm’s length.
- Peter C. T. Elsworth
Posted by Peter C. T. Elsworth 
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