Projo Cars Blog

Hardly a model year goes by without the debut of at least one new car that sets off a frenzied run on dealers’ showrooms, according to The New York Times.

In the last decade, introductions for vehicles as disparate as the Volkswagen New Beetle, Chrysler PT Cruiser, Mini Cooper and Ford GT each resulted in months-long waiting lists, accompanied by gigabytes of Internet speculation.

So far in 2008 that must-have car seems to be the Nissan GT-R, a 480-horsepower sports coupe with all-wheel drive and a full-time cheering section. It will be available in the United States in June, starting around $70,000. Nissan plans to import 2,500 GT-Rs this year and about 1,500 annually in the future.

Typically, the cars that set off these stampedes carry names steeped in history or, at the least, a design that gestures to a beloved icon of the past. Why, then, is a car whose predecessors Nissan has never sold in the United States proving such a phenomenon?

The 2009 GT-R may be the first car whose reputation was forged primarily in the virtual world, at least in the minds of young American enthusiasts. The GT-R is a mainstay of leading video games, notably the Gran Turismo series that Sony PlayStation fans devote hours to, and was a featured star of a promotion that linked the introduction of the actual GT-R at the 2007 Tokyo auto show with the release of a special prologue edition of Gran Turismo 5.

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