Projo Cars Blog

Ford '07 retail share drops: Toyota, Honda record gains; GM stable; Chrysler down

10:18 AM Fri, Feb 01, 2008 |
Peter C. T. Elsworth    Email

Automakers report their U.S. sales for January today amid a continuing economic slowdown. But new information about last year's showroom sales already reveals who has momentum in the struggling market, according to the Detroit Free Press.

Ford was the biggest loser in U.S. retail sales last year, dropping nearly a full percentage point of retail market share, according to the latest retail sales estimates provided exclusively to the Free Press by the Power Information Network.

In all, Ford's share dropped from 15.1% in 2006 to 14.2% last year, a decline that represents about half the production for an assembly factory.

Meanwhile, Toyota and Honda picked up most of Ford's decline in the U.S. market. And General Motors has stabilized its retail share, with about 22% of the U.S. market.

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