Projo Cars Blog

DETROIT -- You can get a matte finish on your photos or your cell phone, so why not on your car? Dull was the new shiny at last month's North American Auto Show in Detroit, where at least eight cars from General Motors Corp., Volkswagen AG's Lamborghini and Audi divisions, and others sported a gleam-free matte finish, according to the Associated Press.

Matte finish has been appearing on show cars for several years, usually as an accent color to highlight a specific feature such as fender flares. But the all-over matte finish, a trend that began with customizers, is going mainstream. Karen Surcina, color technology and marketing manager of Dupont Automotive, said buyers should expect to see matte finishes on specialty or limited-run vehicles in the next two or three years.

---