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'Pimp my ride' turns into 'tech my ride'

LAS VEGAS — Having 12 TVs in your house: impressive. Having 12 TVs in your car: really impressive.

High-tech electronics are moving from the home to the garage, and some of the craziest car tech options are on display at the Consumer Electronics Show. Manufacturers are showing off DVD players, navigation systems, stereos and other devices for gadget-loving gearheads, according to USA Today.

They're chasing a growing market. Sales of electronics for automobiles are expected to reach $12.8 billion this year, a 12% increase from 2007, says the Consumer Electronics Association. "It's important to our customers," says Jim Buczkowski, director of electrical systems engineering for automaker Ford. "They see their vehicle as an extension of their home."

Posted by Peter C. T. Elsworth  at 10:00 AM to Design | Permalink

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