« Oil Falls on Growing Economy Concerns | Main | Back Seat Driver: All Tata all the time »

NBA wheels in Kia as an awards sponsor

NEW YORK — The NBA announced a marketing partnership with Kia Thursday that will enable the Korean automaker to hitch its name to four on-court performance awards selected by NBA writers and broadcasters: the Most Valuable Player Award; Defensive Player of the Year; Sixth Man Award; and Most Improved Player, according to USA Today.

Posted by Peter C. T. Elsworth  at 11:25 AM to Kia | Permalink

Comments

Post a comment

Please be civil. Vicious comments, personal attacks and profanity won't be published.

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: (you may use HTML tags for style)