Projo Cars Blog

NBA wheels in Kia as an awards sponsor

11:25 AM Fri, Jan 11, 2008 |
Peter C. T. Elsworth    Email

NEW YORK — The NBA announced a marketing partnership with Kia Thursday that will enable the Korean automaker to hitch its name to four on-court performance awards selected by NBA writers and broadcasters: the Most Valuable Player Award; Defensive Player of the Year; Sixth Man Award; and Most Improved Player, according to USA Today.

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