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January 31, 2008

More auto giants join the Super Bowl ad blitz

This Super Bowl Sunday, look for ads about earth-friendly SUVs, fuel-efficient compacts and German sports cars, joining the fray of talking animals and silly beer commercials, according to the Detroit Free Press.

Automakers and auto-related companies, like tiremaker Bridgestone and cars.com, typically are the second-largest buyer of ad time during the Super Bowl.

Posted by Peter C. T. Elsworth  at 10:01 AM to Sales | Permalink

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