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Interest Fades in the Once-Mighty V-8

DETROIT — The V-8 engine, long a symbol of power for American car companies, is sputtering, according to the New York Times.

At the Detroit auto show this week, Detroit’s Big Three are promoting smaller engines and alternative-fuel vehicles, eliminating the V-8 from many models and relegating it to niche status.

Ford Motor, which first popularized the V-8 in the 1930s, will start using a turbocharged 6-cylinder in many vehicles, including the next generation of its Explorer sport utility vehicle. The company has named its new engine technology EcoBoost, a nod to consumers’ concern for the environment.

Posted by Peter C. T. Elsworth  at 12:09 PM to Design | Permalink

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