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Hyundai offers up luxury car

BMW and Mercedes-Benz owners are about to have a new luxury car choice. But they may flinch at the name: Hyundai, according to USA Today.

Hoping to find a market for thrifty rich people, Hyundai officially unveiled its $36,000 Genesis V-8-powered sedan Tuesday in South Korea, due to arrive in U.S. showrooms this summer.

Hyundai hopes Genesis will lure the well-heeled with curb appeal even if it lacks snob appeal.

Posted by Peter C. T. Elsworth  at 10:00 AM to Hyundai | Permalink

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