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« 2008 Detroit Auto Show | Main | Auto-driven advertisers still rev up for Super Bowl »

January 21, 2008

Detroit Auto Show: Dr. Jekyll Meets Mr. Hybrid

ANY environmentalist, faced with the blaring soundtracks and flashy unveilings during the press previews of the North American International Auto Show, could be forgiven for thinking he had stepped into a bizarre stage production called “Jekyll and Hyde: The Motown Musical," according to the New York Times.

For every earth-hugging citizen like the Mercedes-Benz S300 Bluetec Hybrid or Toyota A-BAT hybrid truck, there was a hard-drinking V-8 pickup or a sinister sports car out to murder your m.p.g. Those dueling automotive natures were much in evidence at this year’s show, which opened to the public Saturday and runs through Jan. 27.

Posted by Peter C. T. Elsworth  at 11:46 AM to Shows | Permalink

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