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Auto-driven advertisers still rev up for Super Bowl

Even though the economy is putting the brakes on sales, auto-focused companies still are spending big bucks to drive brand awareness with Super Bowl advertising, according to USA Today.

Audi, Toyota, General Motors, Hyundai and Cars.com all have in-game ads, which are selling for up to $2.7 million for 30 seconds.

Hyundai did have thoughts about reselling the 60 seconds it bought last fall from game broadcaster Fox, but stayed in.

"We wanted to make sure that it made sense (to keep the time) given the fact that the economy doesn't look as bright as it did," said Hyundai spokesman Chris Hosford.

Posted by Peter C. T. Elsworth  at 10:03 AM to Sales | Permalink

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