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White edges out silver as most popular color for autos

DETROIT — After seven years leading the pack, silver has given up its title as the most popular vehicle color in North America, losing out by a small margin to white and pearl white, according to a study done by DuPont Automotive Systems reported by USA Today.

White's rise in popularity is a sign that some new color, possibly red, blue or black, will emerge as North America's favorite hue in the next year or so, DuPont says. In the 55 years that DuPont, which manufactures vehicle paints, has released the study, white usually emerges as a favorite for a year or two in between changing trends.

Posted by Peter C. T. Elsworth  at 10:57 AM to Auto industry | Permalink

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