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December 3, 2007
A new study from J.D. Power & Associates offers some new insight into the steep cost American carmakers are paying for what is seen a sluggish response to rising fuel prices. The new Power study also underscored the importance of perception in consumer attitudes toward various vehicles and brands, according to thecarconnection.com.
While older buyers who purchase domestic vehicles are more likely to avoid certain models because they are imports, younger consumers who purchase import vehicles are more likely to avoid models because they are of domestic origin, according to the J.D. Power and Associates 2007 Avoider Study.
Among import buyers for example, the younger the person is, the more likely they are to avoid models because they are of domestic origin, the study found.
The study was based on responses from more than 35,000 owners who registered a new vehicle in May 2007, and it examines the reasons consumers fail to consider particular models when shopping for a new vehicle.
Posted by Peter C. T. Elsworth 
at 11:16 AM to Auto industry
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