Projo Cars Blog

Frugal, Before Americans Cared

9:55 AM Mon, Dec 17, 2007 |
Peter C. T. Elsworth    Email

AMONG automaker start-ups, the efforts of Powel Crosley Jr. followed a path taken many times by idealistic industrialists: creating a car for the masses, without much regard for whether the masses wanted one or not, according to the New York Times.

That single-mindedness, together with the practice of naming the car for its originator, often proved a one-way ticket to fiscal and automotive oblivion.

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