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Ford's Mulally won't set fuel-saving deadlines

LOS ANGELES — Hoping to march Ford onto the future-fuels stage, Ford CEO Alan Mulally provided a broad outline here Wednesday of the automaker's plans to cut petroleum use and reduce carbon dioxide emissions, according to USA Today.

He provided few specifics or timetables, however, and an outline provided by Ford mainly dealt with what the car company already has done to boost mileage, rather than laying out a timeline for the future.

In the keynote speech, Mulally told reporters here for the annual Los Angeles Auto Show that it is "absolutely" wrong to set deadlines. "It's about managing expectations," he said. "Through the years we sometimes didn't deliver" on promises for mileage improvements and pollution reductions.

Posted by Peter C. T. Elsworth  at 2:50 PM to Environment , Ford | Permalink

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