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Auto industry improves satisfaction, and Lexus leads way

DETROIT — Auto dealers nationwide are getting better at serving their customers, collectively scoring at a record level this year in a survey of new car buyers by the J.D. Power and Associates research firm, according to USA Today.

The survey also found that Toyota's Lexus luxury unit led all brands in consumers' satisfaction with their car-buying experience.

Satisfaction with dealers overall was the highest in the 21 years the company has taken the survey. The industry average score was 852 out of a possible 1,000 points, up from last year's 847, showing that dealers are improving the sales process, J.D. Power said.

The survey measures consumer satisfaction with the dealership facility, sales representative, paperwork and finance process, delivery process and vehicle price.

Posted by Peter C. T. Elsworth  at 10:38 AM to Auto industry , Toyota | Permalink

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