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October 3, 2007
The pickup wars intensified Tuesday as Toyota announced new cut-rate versions of its full-size Tundra amid flat industrywide September sales in the hotly contested segment, according to USA Today.
The pickup developments were a facet of a September in which General Motors showed a slight sales gain for the second-consecutive month among all its divisions.
By contrast, second-place Toyota saw its sales drop 4% compared with the same month last year, Autodata reported. Ford took the biggest hit with a decline of 20.4% overall, and most painfully, 15% in the most-coveted sales to individual retail customers.
Overall, sales were down 2.9% for the month. After the first three quarters of the year, the industry remains down by almost the same amount it was at this time in 2006. Ford predicts the final tally for the year will make it the worst for automakers since 1998.
Posted by Peter C. T. Elsworth 
at 10:14 AM to Ford
, GM
, Sales
, Toyota
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