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G.M. Determined to Make Malibu Its Sales-Stalwart Sedan

DETROIT — General Motors solved one problem this week by reaching a deal with the United Automobile Workers. Now it hopes its new Chevrolet Malibu will help solve another: winning sales and market share back from its Japanese rivals, according to the New York Times.

For years, family sedans have been a lower priority for General Motors and the other Detroit automakers. They focused instead on big trucks and sport utility vehicles, which earned tidy profits, while letting Toyota and Honda dominate the less lucrative market for cars.

Posted by Peter C. T. Elsworth  at 9:38 AM to GM | Permalink

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