Projo Cars Blog

BERLIN -- DaimlerChrysler AG Chief Executive Dieter Zetsche reassured shareholders Thursday that the automaker was not forgetting its history with a proposed name change to Daimler AG - instead of Daimler-Benz, the company's name for much of the 20th Century, according to the Associated Press.

The Benz name would remain in the company's flagship luxury brand, Mercedes-Benz, and get plenty of attention, Zetsche told 4,700 shareholders before a vote on dropping Chrysler from the name, a formality after selling a majority stake in the U.S. automaker earlier this year.

Zetsche said the company needed to clearly differentiate its individual product brands from that of the corporate entity, and that surveys showed that Mercedes-Benz was "the most coveted automobile brand in Germany."

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