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October 29, 2007
Here are the business precepts developed by Sakichi Toyoda, an inventor who founded the Toyota Motor Sales Company and whose son Kiichiro got the company into the automobile business:
1. Be contributive to the development and welfare of the country by working together, regardless of position, in faithfully fulfilling your duties.
2. Be at the vanguard of the times through endless creativity, inquisitiveness and the pursuit of improvement.
3. Be practical and avoid frivolity.
4. Be kind and generous; strive to create a warm, homelike atmosphere.
5. Be reverent, and show gratitude for things great and small in thought and deed.
Toyota's current guiding principles, which were established in 1990 and revised in 1997, retain the flavor of the original precepts. Here they are as listed on its Web site:
1. Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world.
2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities.
3. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities.
4. Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide.
5. Foster a corporate culture that enhances individual creativity and teamwork value, while honoring mutual trust and respect between labor and management.
6. Pursue growth in harmony with the global community through innovative management.
7. Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships.
- Peter C.T. Elsworth
Posted by Peter C. T. Elsworth 
at 11:51 AM to Toyota
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