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Bentley Goes on a Diet

Bigger is better, or so goes the old mantra that defines carmakers and Costco shoppers alike. But at least one automaker is thinking twice about its future and betting that big sales growth - and big, heavy, high-powered cars - may not necessarily be the answer, according to thecarconnection.com

Bentley certainly has done its share of growing, in recent years. Not all that long ago, as the poor-relation sibling to Rolls-Royce, it was a nearly forgotten brand that came a hair's breadth away from being abandoned entirely.

Now a subsidiary of the German giant, Volkswagen AG, Bentley is one of the world's most successful luxury marques, with products like the Continental GTC racking up sales of 10,000 a year.

Posted by Peter C. T. Elsworth  at 11:41 AM to Design | Permalink

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