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Museums Get Lively With Sleepovers and Films

Auto museums face the same challenge as other collections of historical artifacts: how to keep people coming back for more, according to the New York Times.

New exhibits, rotating displays and traveling shows may help, but a basic problem — convincing the public they have more to offer than rows of motionless cars that appeal mostly to boys of various ages — remains.

The most visible strategy to change that perception involves holding club events, including meets of national groups dedicated to a single car brand, which draw families to the museums and their grounds. But museums know they have to do more than preach to the gearhead crowd.

Posted by Peter C. T. Elsworth  at 1:01 PM to Auto museums | Permalink

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