« Chrysler's boss shows his metal at car rally |
Main
| Porsche Cayman Goes All-Black »
August 17, 2007
With the newly redesigned Chevrolet Malibu, Vice Chairman Bob Lutz says General Motors finally has the high-volume midsize sedan that can win buyers away from other models -- even the Toyota Camry, according to the Detroit Free Press.
Lutz characterizes the new Malibu's ride and handling as "silent and silky" and for somewhere in the high-teens to low-$20,000 range, it drives like something that costs $35,000 to $40,000.
The newly redesigned Chevrolet Malibu is arguably General Motors Corp.'s most important new car launch this year, as the automaker defends its title as the world's largest against fast-growing Japanese rival Toyota Motor Corp.
GM allowed journalists the early peek at its latest sedan on the condition they not write about their driving impressions until Nov. 2, when the car is expected to hit showrooms.
Chevrolet's director of car marketing Cheryl Catton confirmed this week that the automaker will spend at least $100 million to promote the Malibu against the Camry.
Posted by Peter C. T. Elsworth 
at 9:55 AM to GM
| Permalink
Please be civil. Vicious comments, personal attacks and profanity won't be published.
