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Exploding frogs tout tire safety in new NHTSA ad

A new television ad from the National Highway Transportation Safety Administration featuring frogs apparently exploding on a hot road is aimed at teaching motorists about tire safety, according to the Detroit Free Press.

The spot, released Monday by NHTSA, features parody of a nature TV show with a narrator describing the “perilous journey” that frogs face crossing the road — especially in the summer heat. The frogs then appear to explode.

Posted by Peter C. T. Elsworth  at 10:15 AM to Safety | Permalink

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