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Buick jumps atop dependability chart

In a major coup, Buick landed a spot at the top of the influential J.D. Power Vehicle Dependability Study, tying with Lexus, as reported by USA Today.

It was the first time in more than a dozen years that any brand other than Lexus had been at the top of the study.

General Motors, (GM) which owns Buick, has been targeting quality improvements as a way to win back customers who fled domestic car brands for their import rivals. GM's July market share was 23.9% in the USA, its most important market, down from 27% just a year ago. That makes winning new customers a more critical goal than ever before.

Posted by Peter C. T. Elsworth  at 9:55 AM to Auto industry , GM | Permalink

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