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A New Chrysler and a New Marketer

AUBURN HILLS, Mich. — From the executive suite to showroom lots, Chrysler L.L.C. is wasting no time in trying to persuade customers that it has come out from under the wing of its former German owners, according to the New York Times.

On Wednesday, Chrysler said it had hired Deborah Wahl Meyer, vice president of marketing at Lexus, the luxury division of Toyota, as its new vice president and chief marketing officer. She will start Aug. 28.

Her appointment came just 10 days after Chrysler’s new owners, Cerberus Capital Management, hired Robert L. Nardelli, the former chief executive at Home Depot, to run the auto company.

Posted by Peter C. T. Elsworth  at 11:05 AM to Chrysler | Permalink

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