Projo Cars Blog

Apple's new iPhone, which went on sale just last month amid a blaze of hype worthy of a blockbuster movie, is very likely to have a major impact on the design of automobile interiors over the next few years, according to thecarconnection.com

Frank Homann, vice president of interior electronics solutions for Siemens/VDO inAuburn Hills, Mich., said carmakers are eager to make the car interiors more appealing to consumers. The demands of younger customers, who demand the latest in communications and entertainment technologies are driving automakers to adopt solutions very different from only a decade ago, he suggested. The so-called "Digital Natives," basically anyone born after 1987, want and demand "perpetual connectivity," he noted.

Hence, the iPhone, which its emphasis on ease of operation and ability to handle multiple operations, is very likely to serve as the standard for the engineering of the next generation of interiors, he said.

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