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GM hikes incentives amid pickup battle

The pickup discount fight escalated today as GM announced increased rebates and more low-interest financing options in an effort to boost sales that sagged in June, according to USA Today.

GM, which has been trying to reduce incentives and raise purchase prices closer to the sticker, announced that it would offer up to $2,000 in cash discounts or financing from 0% to 4.9% on regular-cab models of its Chevrolet Silverado and GMC Sierra pickups.

Posted by   at 3:23 PM to GM , Sales | Permalink

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