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Despite 8.1% decline in sales, Ford, Mercury, Lincoln brands show life

Ford's sales fell 8.1% in June compared to the same month a year ago, but the company said in a news release that it was the first month since October 2006 that the Ford, Mercury and Lincoln brands posted a combined retail sales increase, according to the Detroit Free Press.

Retail sales exclude fleet sales, where vehicles are sold in bulk at discount to rental car companies and other businesses. As such, retail sales are considered a better gauge of true customer demand and future profits.

Posted by   at 2:25 PM to Ford | Permalink

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