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July 10, 2007

A Chrysler Designed to Beat the Wind

Innovation has never been a guarantee of success, but rarely have striking new designs been rejected as emphatically as happened with Chrysler’s Airflow, according to the New York Times.

In an era that otherwise glorified the streamline look in everything from toasters to locomotives, the Airflow lived a short, tumultuous life.

It was born in 1934, and by the time it died an unmourned death in 1937, it had very nearly taken the Chrysler Corporation to the grave with it. As automotive styling fiascos go, the Airflow ranks with the Edsel and the Pontiac Aztek.

Posted by   at 11:22 AM to Chrysler , Design | Permalink

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Peter C. T. Elsworth
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