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My, Your Car Looks So Delicious

The auto industry is naming paint colors after foods, according to a report in the New York Times. Brown is now about coffee and chocolate, said Chris Webb, exterior color trend designer at General Motors, which has the colors Dark Mocha and Cocoa. Other G.M. colors are Black Licorice, Cappuccino Frost and Salsa Red.

Other companies are also using the palate to name their palettes: Chrysler offers Cool Vanilla, Honda has Root Beer and Volvo once offered Saffron (a coppery yellow). Volkswagen has the unsubtle Lemon Yellow and Candy White. (Is that the white of the candy after you have licked off the red stripes from the candy cane?) Hyundai borrows a French menu word for the purple eggplant and calls it aubergine.

Posted by   at 2:04 PM to Accessories , Auto industry , Companies , Popular culture | Permalink

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