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Mad Scionists: Young, Hip and a Bit Less Square

Since it came on the scene five years ago, Scion has made a point of doing things differently. Toyota’s youth brand can brag of having the lowest average age, about 30, among its owners and of strong customer loyalty.

However, the Scion xB is now arriving at dealers and suggests Scion is growing up, according to the New York Times. The original xB was a small boxy car with attitude. The new one is bigger — a full foot longer than the last xB, 3 inches wider, about 35 percent roomier, 600 pounds heavier, 55 horsepower stronger and about 10 percent more expensive.

It is also less fuel efficient. Fuel economy has declined to 22 city and 28 highway, from 26 city and 30 highway.

Posted by   at 11:16 AM to Companies , Design , Fuel economy | Permalink

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