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GM: Tiger Woods will market OnStar, more

Tiger Woods will no longer be the primary pitchman for Buick because General Motors wants a broader role for the golf great, according to USA Today.

Mark LaNeve, GM's vice president of North American sales, service and marketing, said GM will use Woods in corporate level marketing and in particular, with its OnStar marketing campaign.

Posted by   at 10:44 AM to GM | Permalink

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